Ethical business practices and consumers' purchase intentions for a fast moving consumer good in Hong Kong

Title: Ethical business practices and consumers' purchase intentions for a fast moving consumer good in Hong Kong
Creator: Leung, Sai Yiu Francis; Pires, Guilherme; Rosenberger III, Philip J.
Relation: Global Business & Economics Anthology Vol. 2, Issue Dec., p. 220-228
Relation: www.besiweb.com
Publisher: Business & Economics Society International
Resource Type: journal article
Date: 2013
Description: This study seeks to contribute to the debate by examining the relationship between consumers' perceptions of EBPs on buying intentions for low-involvement, fast moving consumer goods (FMCG) in Hong Kong supplied by a wellknown brand, Nestlé. The ultimate goal is to discern whether consumers' perceptions of EBPs affect their actual purchasing behaviour, hence justifying businesses' efforts to enhance their image in the minds of consumers. Consistent with previous studies, this study suggests that EBPs can have a large effect on purchase intentions because consumers see ethical behaviour as a baseline expectation.
Subject: Hong Kong; consumer perceptions; fast moving consumer goods; Nestle
Identifier: http://hdl.handle.net/1959.13/1313638
Identifier: uon:22621
Identifier: ISSN:1553-1392
Language: eng
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